Running a Westchester business comes with many challenges. One tough task is assessing the effectiveness of the marketing you?re doing to promote and grow your small business.
The first challenge is that there are lots of ways to market your Westchester business. You might be using social media, or have a website, or buy advertising on the radio or in the newspaper. Maybe you have a billboard sign. Perhaps you sponsor a Little League team or local stock car driver. How can you tell which of these tools are responsible for bringing the most traffic to your business? Is there a way to determine what marketing efforts are a good investment and which ones are a waste of time and resources? If you knew the answers to these questions, you?d be able to delegate your marketing dollars in the most effective fashion to grow your small business: that?s smart small business thinking!
You can come to SCORE Westchester for help with marketing and promoting your small business. Our team of expert small business counselors can provide you with industry-specific advice and strategy, geared to your individual Westchester business needs. Every business is different, so identifying the right marketing strategy is absolutely critical in order to grow your small business.
Measuring the effectiveness of marketing campaigns and making subsequent business decisions based upon what was learned is a key behavior of successful entrepreneurs. The SCORE Westchester series of small business workshops and classes provides Westchester business owners with the skills they need. Learning some simple techniques for gauging a marketing campaign?s relative effectiveness empowers the entrepreneur to make smart, strategic decisions. If you learn, for example, that social media?s bringing in the crowds while your radio messaging seems to be falling on deaf ears, you might opt to increase social media and turn the radio off.
Check out the schedule of SCORE Westchester?s Small Business Workshops to find the topic that meets your needs. Register today: it?s FREE to attend!
Source: http://www.scorewestchester.com/articles/how-can-i-tell-if-my-marketing-is-working/
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