OpenUDID Gets Back-Up From 17 Mobile Ad Companies In The Hunt For UDID Alternatives

OpenUDID, a new, open-source identification scheme created by marketing company Appsfire, says it has rounded up support from 17 mobile advertising companies (including itself) as developers look for alternatives to the UDID. Mobile app developers are scrambling for solutions as Apple phases out an older unique ID system called UDIDs that was criticized for compromising consumer privacy. A straightforward ID system is key for developers who want to understand who their users are and how to target them with advertising, so developers are looking for alternatives that Apple will tolerate. There are several contenders and many different methods, but it's still not clear which one the industry will settle on.

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